Oh the possibilities! Well of course you should post content that applies to your topic. But here are some other tips and tricks about things you should include in your posts:
- What does your audience want to hear?: Since you have already become part of the conversation about your beat, post some things that you see people discussing, or what your readers may request of you. I received a request from my professor to post graffiti on my blog, so that's what I did. If you keep your readers interested in your content, they will keep coming back for more. You can even ask your audience what they would like to read about. See how they respond.
- Images and Videos: I mentioned this one before, but I would like to stress it's importance again. Visual learners like myself would appreciate if your blog wasn't so text heavy. Internet users usually have a short attention span, so breaking up your text with an image or to that relates to your post would be helpful. Also, I am a big advocate for videos. That's why I started a vlog. A video adds much more impact to the story you are trying to cover.
- Find inspiration from reading other blogs. Try to build off of the concepts you read and not simply complement them. Create new ideas for your audience.
- How-to's are always fun to read, and depending on your blog's topic, they can be a great help to your readers.
- A series of post can bring up follow up points for you and your readers to add to.
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