Search Engine Optimization (SEO) helps bloggers to increase the traffic that flows into their site and makes the information that they post readily available for web crawlers. When bloggers search for their website in Google they are more likely to find 100 links ranked highest above their own. This would occur because they haven’t made their content “site friendly” to web browsers such as Google or Yahoo. Using SEO to optimize their sites’ rankings in these search engines will help the millions of people who use search engines on a daily basis to find the content that they are searching for on your website.
- Submit your URL to Google and submit your RSS feed as a sitemap. In order to do this step, you will need to start by adding your URL to Google’s list of sites for the first time. However, after you do this you will also need to log into a Google Webmaster account (those with Google accounts can use their already existing accounts to applications such as this) and create a Google sitemap for your website. The way I did this was by submitting my URL to “My Sites” and then embedding the metatag into my HTML info on my Blogger dashboard in order to verify that this was my site.
- Using appropriate keywords. When I first began adding tags to my posts I would frequently write any word that I thought could be associated with my post. However by using Google Adwords , I was able see all of the keywords that are searched the most by Google users on a daily basis. Google Adwords can search the keywords on your page or you can enter a specific topic that you would like to see keywords used for. Afterward, I took the keywords that had the highest rankings and implemented them in my tags, page headers, and titles of posts. I used keywords such as Baltimore City or Michael Phelps which received high rankings on Google. If the content on your site is completely random, I would suggest to include words that are associated with the highest ranked terms in Google. For example, I wrote a post about a festival occuring in Baltimore City, however since it was close to cinco de mayo, I decided to include the words "Cinco de Mayo" as part of my tags and write "Happy Cinco de Mayo!" in my post. To be honest, I believe that SEO is all about the hustle and bustle of getting users to your site! Although the words you choose should apply somewhat closely to your content ;)
- Feeling Lucky? Google Hottrends is another good way to keep up with what hot topics searchers are looking for. This site ranks keywords from most to least searched. It is also wise to embed these words into your posts and tags in order for searchers to be directed to your site. You could also write posts about the news and trends that people are searching for.
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