How to get the readers reading!

How can I write web content that grabs readers?

1. KS2 – Keep it SHORT stupid! According to the Modern Life word count tally of blogs the average length of a blog is usually between 100-500 words long. The shortest one found was 77 words. Blog readers have a short attention span, thus, it is important to keep your blogs short in order to not lose the audience members’ attention. However, a blog can be written in as many words as needed to get your point across. A good example of this would be the blogs that are on news sites such as the Baltimore Sun, where coverage of a news story could increase the length of the blog.
2. Link it up- Including links in your blog similar to what Frank Rich of the Times does lends credibility to your material and helps the audience find the direct source to information on what you are discussing. Some would argue that including links are an easy way to get readers side tracked and send them away from your site. However it would be helpful to your readers and your blog to make your link as specific as possible and to get creative with it (i.e. linking to a You Tube video to illustrate your point). Besides with all of the great advice I am about to give you in this link of seven secrets to give your blog the edge, you won't have to worry about anyone wandering away for too long!
   
3. Find your voice- According to The Huffington Post Guide to Blogging, “good writing connects to a specific side of yourself that’s stimulated by the thought of reaching other people.” When your voice shines through in your blog, readers are easily able to identify with your perspective and begin to feel more comfortable.
4. Blog often- Be consistent with your blog and make a schedule for when you will blog. When you begin to develop your “tribe”, you will owe it to them to produce more material. Blogging often will also help you become a better blogger and receive feedback.
5. Images- the more the better!